Managing Remote Teams and Increasing Engagement with OKR
While remote work offers incredible opportunities for companies, such as flexibility and productivity, it also presents some disadvantages for managers. Managers often wonder, "How can I see what employees are doing and how far they've come?" and "How can I ensure remote employees' commitment and loyalty?"
The solution to these problems isn't to hold constant video meetings. The solution requires a strong management culture that fosters clarity, focus, and a sense of shared purpose. This is where OKRs (Objectives and Key Results) come into play.
What is an OKR and Why is it Suitable for Remote Working?
OKRs are a goal-setting framework that defines ambitious Objectives that an employee, team, or company wants to achieve, along with quantifiable Key Results used to measure whether they have achieved these goals.
- Objective: Should be inspiring, ambitious, and clear. (Example: "To become the most recognized brand in the market by increasing customer market share.")
- Key Results: Should be measurable, concrete, and time-bound. (Example: "To increase market share in country X to 5% within the first 60 days," "To reach 500 new customers per month from country X.")
OKRs are so effective for remote teams because:
1. Provides Clarity and Transparency: Thanks to OKRs, every team member knows they're focused on the company's top 3-5 goals. This minimizes distractions when working remotely and gives everyone a real-time view of where things are stalling.
2. Fosters Trust: Gives employees the freedom and confidence to find their own solutions. This focus on results is one of the most popular values among remote workers.
3. Makes Progress Visible: Tangible progress and contribution are visible to everyone through Key Results. Individual contributions are tangible in numbers.
4. Ensures Alignment: For geographically dispersed teams, OKRs serve as a navigational tool, showing everyone is on the same track.
How Do You Build an OKR Process for Remote Workers?
For OKRs to be successful in a remote environment, the process must be systematic and collaborative.
1. Develop with Collaboration: OKRs shouldn't be written solely by managers. Make the process collaborative, even remotely. Include the entire team in goal-setting meetings using OKR software. Gathering everyone's input strengthens ownership.
2. Publish Transparently: OKRs shouldn't be kept secret. OKRs from all companies, teams, and employees should be published transparently on a centralized platform accessible to everyone. This ensures remote workers are kept informed of all developments.
3. Establish Periodic Checkpoints: Regularly monitor progress to avoid the possibility of "going invisible" while working remotely.
- Synchronized Check-ins: Hold quick, focused 20-minute meetings. Each employee should answer questions like, "What did I do last week?", "What will I do next week?", "What are my problems?", and most importantly, "How did I contribute to the OKRs?" The focus should be on progress, not just talking about tasks.
- Quarterly Reviews: OKRs should be scored and evaluated at the end of the period. Successes should be celebrated, and failures to meet goals should be turned into opportunities to learn from failure.
Use OKRs to Increase Team Engagement
OKRs are a performance management platform and a powerful engagement tool.
Create Meaning: Employees clearly see how their work contributes to the company's larger goals. This provides a sense of purpose that's often lost, especially in remote work.
Celebrate Success Together: When a Key Result is achieved, celebrate immediately! This reinforces the remote team's sense of collective success.
Nurture Instant Feedback: OKRs are the perfect platform for constructive feedback. Questions like, "What can we do differently to achieve the goal?" build a trusting dialogue.
Demonstrate Individual Growth: Through OKRs, employees can tangibly see their own contributions and development. This increases a sense of personal accomplishment and, consequently, increased engagement.
A Sample Remote Team OKR
Objective: To improve product quality and strengthen team engagement by leveraging the advantages of remote work.
Key Result 1: Focuses on product quality and productivity. Reduce the number of customer complaints caused by version errors by 60% per quarter.
Key Result 2: Provides a concrete measure of remote team productivity. Reduce the average time to go live for a new version from 5 days to 3 days.
Key Result 3: Focuses on team engagement, a critical factor in remote work. Increase the "Communication Transparency" score from 4 to 4.5 in the employee engagement survey.
In Conclusion
Remote work, even though office walls may be gone, never eliminates the importance of clarity of goals and team spirit. The OKR framework is a systematic approach that addresses both of these needs simultaneously.
Give your team clear goals and guide them towards achieving them. Remember, what you're managing remotely isn't people, it's goals and progress. OKRs not only ensure remote teams achieve their goals, they also strengthen their commitment to each other and their belief in the company's mission. This is the key to sustainable success in a remote workspace.
The solution requires a strong management culture that fosters clarity, focus, and a sense of shared purpose.
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